Nowadays, OTT platforms are gaining huge popularity among people.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are well-known examples. check here
Different from cable TV, OTT lets users watch what they want, when they want.
Multiple reasons explain the rapid growth of OTT services.
One reason is that a wide variety of genres are available in one platform.
Users can pick movies, dramas, or shows according to their interests.
Also, compared to traditional paid broadcasting, OTT is relatively affordable.
Being able to stream anywhere using mobile devices is also attractive.
As OTT prices continue to rise, users are becoming more cost-conscious.
Because of this, interest in free streaming services is growing.
Ad-supported free streaming allows users to enjoy content without paying.
It is appealing to people sensitive to expenses.
FAST services are becoming popular as ad-supported alternatives.
An example is KT’s “Gi Live,” which attracted many users.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The biggest advantage of free streaming is that there is no cost burden.
It allows access to many contents, increasing selection options.
However, users must watch advertisements, which can be inconvenient.
Also, content quality may be lower than paid OTT services.
In the future, both OTT and free streaming services will continue to evolve.
Free models could gain stronger popularity.
Cost-free entertainment remains attractive to users.
Finally, balancing high-quality OTT content with free service accessibility is important.
Blending both models offers better choices to viewers.
I look forward to seeing how the streaming industry develops in the future.